Ice ballerina Tessa Virtue is the aboriginal being to assignment with the Nivea in Canada as a cast spokesperson. Virtue won 2 gold medals at this year’s winter Olympics.
“Nivea is a cast that is trusted to accomplish users attending and feel their best, absolutely and confidently. Tessa exemplifies the aforementioned qualities on and off the ice, which makes her a actual accustomed fit to be our cast ambassador. We are both ashamed and aflame to accept her on our aggregation as we adventure the action and acquaintance together,” Nivea business administrator Julia Geissen says in a media absolution about the endorsement accord with Virtue.
Consumer adherence
The affectionate affiliation with Virtue is one Nivea will advantage to advertise not alone Nivea articles and their allowances but additionally to advance what a loyal Canadian Nivea chump looks like. According to the brand’s media absolution Nivea “products are adept staples of [Virtue’s] adorableness regime.”
“The affection of articles are unparalleled, and the company's amount ethics are both admirable and inspiring,” Virtue tells the press. “The brand's charge to allotment others, with an accent on activity acceptable in your own skin, is affably heartwarming and accessible to angle behind.”
Featured products
The attack with Virtue will focus on Nivea’s latest artefact launches: NIVEA Care Nourishing Cream, which the cast describes as a “lightweight yet effective,
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