Apple assuming ‘iPhone 7’ as ‘iphone 7 additional variant’ is amid 143 advertisements dubbed as ambiguous by regulator ASCI, which additionally pulled up Coca-Cola India, Bharti Airtel and others for such campaigns. Mobikwik, HUL, Nivea, Amul, Opera, Standard Chartered Bank and Pernod Ricard are amid the companies adjoin which a absolute of 191 complaints were accustomed by Customer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) for January. ASCI upheld a absolute of 102 complaints in healthcare category, 20 in education, seven in claimed care, six in aliment and beverages and eight advertisements from added categories. According to ASCI, Apple India was begin application a amiss angel in its advertisement for iPhone 7.
“The advertisement argument states ‘The amazing iPhone 7 is here’, but shows an angel of iPhone 7 Additional variant, which is ambiguous by ambiguity and implication,” said ASCI.
The area babysitter said although the advertisement had the Apple brand with ‘iPhone7’ but said it didn’t accept any advertence to ‘series’ in the advertisement text.
“In absence of any beheld of iPhone 7 variant, it was assured that the advertisement is acceptable to mislead the consumers about the artefact advertised and its agnate features,” it said.
Comments from Apple could not be obtained. ASCI additionally upheld a complaint adjoin Coca-Cola India for Thums Up campaign, in which the bendable alcohol above
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