Skincare cast Nivea has been airtight for an advert that shows a atramentous woman application their articles to lighten her skin.
The advert for Nivea's Natural Fairness shows the model's actualization alteration as she applies the bark cream, boasting that it had fabricated it 'visibly lighter'.
Since its actualization in several African countries, Nivea has been airtight on amusing media and accused of racism, with some calling for a boycott.
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Offending: The advert for Nivea's Natural Fairness shows the model's actualization alteration as she applies the bark cream
The TV advert and accompanying billboards accept appeared beyond Nigeria, Ghana and Cameroon and Senegal.
Appearing in the advert is above Miss Nigeria Omowunmi Akinnifesi, who is apparent boasting that 'visibly fairer skin' makes her feel 'younger.'
Social media users beyond the apple accept been cogent their acrimony and alleged for Nivea to abolish the adverts.
London administrator William Adoasi, wrote on Twitter: 'This is why atramentous businesses charge to acceleration up and
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