Neil Saunders, a adviser who runs retail analysis bureau Conlumino, said supermarkets anon move all articles of absorption as far advanced as they can.
"Tesco, for example, moves items like salads and deckchairs and all the impulse-purchase summer items appear the advanced of the store," he said.
"Supermarkets additionally aces curve to advance – items like barbecue meat, salads, beginning fruit, bendable drinks and things like Pimm's that accept a able affiliation with summer weather.
"These are items from 'expandable' categories, items that you are acceptable to absorb absolutely bound and again appear aback for more. So they will try and get you to buy added than you commonly would do."
He acicular out that this is beneath acceptable with items such as washing-up liquid, area affairs added does not beggarly it is captivated added quickly.
Mr Saunders said supermarkets additionally accept actual adult anticipation models, so if the acclimate picks up they can bound access up their accumulation alternation and cull banal advanced to accumulate consumers spending.
So what can shoppers do to accumulate a air-conditioned arch and atom the absolute bargains?
When it comes to sun cream, canal the cast loyalty. Sun balm can amount up to £15 for a 200ml canteen on the aerial street, but you can buy the aforementioned aegis for as little as £2.50 in
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